Dragon Lady Sue: Beloved ASM Auto Upholstery Founder Dies After Courageous Battle With Cancer

DALLAS, TEXAS — With heavy hearts, family, friends, customers, and fans are mourning the passing of Sue Martin, the founder and owner of ASM Auto Upholstery, widely known around the world by her unforgettable nickname, “Dragon Lady Sue.”

Sue passed away peacefully at home, surrounded by her loved ones, following a courageous battle with cancer. Her death marks the end of a remarkable life defined by determination, resilience, hard work, and an unmistakable personality that touched people far beyond her hometown of Dallas.

Born in Taiwan, Sue’s journey eventually brought her to the United States, where she built a successful business through sacrifice, perseverance, and an extraordinary commitment to her craft.

As a woman, an immigrant, and a minority, she faced challenges and barriers that could easily have discouraged others. But Sue refused to allow her circumstances or beginnings to define her future. Instead, she carved out her own path, turning her dreams into reality through determination and relentless hard work.

Through ASM Auto Upholstery, she established a reputation for exceptional craftsmanship, honesty, and dedication. Her talent and distinctive personality eventually brought her recognition beyond the automotive upholstery industry, connecting her with audiences around the world through television appearances and introducing her to thousands of admirers.

Yet, despite her professional success and international recognition, Sue’s greatest legacy extended far beyond the business she built.

She was remembered as someone who created opportunities, helped others, and brought happiness wherever she went. Fearless, outspoken, and unapologetically herself, she possessed a sense of humor and a vibrant personality that made her unforgettable. Making people laugh and brightening someone’s day brought her genuine happiness.

To her family, however, she was much more than the celebrated businesswoman known as Dragon Lady Sue. She was a loving mother, grandmother, and great-grandmother who cherished her family and made sure to be present for the moments that mattered most. Behind her fiery personality was a woman whose love for her family ran deep.

In a heartfelt tribute announcing her passing, her family expressed gratitude to the countless customers, friends, and fans who supported Sue throughout her remarkable journey.

They acknowledged that every kind word, shared laugh, and expression of love had become part of the extraordinary life she lived.

The family also shared that their faith has brought them comfort during this difficult time, finding peace in the belief that Sue is now healed and reunited in Heaven with the Lord and her beloved husband. They have asked for privacy and understanding as they navigate their grief.

Sue Martin leaves behind a legacy that cannot be measured by business achievements or television recognition alone. It lives on in the craftsmanship she perfected, the opportunities she created, the people she encouraged, and the generations she inspired to believe that where they begin does not have to determine where they end up.

Her journey from Taiwan to building a respected business and becoming a familiar face to audiences around the world stands as a powerful reminder of what courage, determination, and believing in oneself can accomplish.

Though Dragon Lady Sue may be gone, the laughter she shared, the lives she touched, and the legacy she built will continue to live on.

She will be deeply missed by her family, friends, customers, and the countless fans who came to know and love her.

Rest peacefully, Dragon Lady Sue. Your legacy will live on, and your story will never be forgotten. ❤️